Logo and visual identity

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The European Medicines Agency (EMA) launched its current visual identity on 8 December 2009. This was developed to support the EMA's communications activities by visually representing the role and character of the organisation. 

European Medicines Agency logo

The EMA logo is a stylised representation of a pestle and mortar - one of the most ancient and universally recognised images associated with medicines:

A strapline is incorporated in the EMA logo to represent the three pillars on which all of the EMA's work is based:

  • Science, representing the scientific expertise that guides the EMA in all of its regulatory decision-making.
  • Medicines, representing the EMA's focus on assessing and monitoring medicines to ensure their quality, safety and efficacy.
  • Health, representing the purpose for which the Agency was created, namely to protect and improve public and animal health.

Use of logo by third parties

The EMA logo is a protected trademark. Any use by third parties is subject to the following terms and conditions.

The EMA logo may be used only if:

  • permission has been requested and granted in writing by the EMA before the logo is used;
  • there is no likelihood of the user of the logo being confused with the European Medicines Agency;
  • it is not used in connection with objectives or activities which are incompatible with the aims and principles of the European Medicines Agency;
  • it is not used to imply or suggest unintended endorsement or promotion of the objectives and activities of the user of the logo by the European Medicines Agency, in particular with regard to health products or health services.

The logo shall be used in its entirety without distorting, modifying or separating its component elements.

Permission to use the EMA logo does not confer on those to whom it is granted any right of exclusive use, nor does it allow them to appropriate the logo, either by registration or any other means. 

Any request to use the EMA logo will be examined individually to determine whether it satisfies the above criteria. This will be unlikely in a commercial context if the logo of the EMA is used in conjunction with a company’s own logo, name or trade mark. 

To request permission to use the EMA logo, please Send a question to the European Medicines Agency. Please state the reason for your request and the intended use, and any design-related specifications (including print or web format, standard or banner version, dimensions and file format). 

The EMA will pursue cases of abuse and fraudulent use of the logo. 

Legacy documents

The thousands of legacy documents published on the EMA's website before 8 December 2009 will not be rebranded, and so will continue to bear the former EMA logo.

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