Logo and visual identity

The European Medicines Agency (EMA) launched its current visual identity on 8 December 2009. This supports EMA's communication activities by visually representing the Agency's role and character.

European Medicines Agency logo

The EMA logo is a stylised representation of a pestle and mortar - one of the most ancient and universally recognised images associated with medicines:

 

The strapline in the EMA logo represents the three pillars the Agency's work is based on:

• Science, representing the scientific expertise that guides the EMA in its regulatory decision-making.
• Medicines, representing EMA's focus on assessing and monitoring medicines to ensure their quality, safety and efficacy.
• Health, representing the Agency's mission to protect and improve public and animal health.

Use of logo by third parties

The EMA logo is a protected trademark. Any use by third parties is subject to the following terms and conditions.

The EMA logo may be used only if:

• EMA has granted permission in writing following a request before the logo is used;
• there is no likelihood of the user of the logo being confused with EMA;
• it is not used in connection with objectives or activities which are incompatible with the aims and principles of EMA;
• it is not used to imply or suggest unintended endorsement or promotion of the objectives and activities of the user of the logo by EMA, in particular with regard to health products or health services.

The logo should be used in its entirety without distorting, modifying or separating its component elements.

Permission to use the EMA logo does not confer on those to whom it is granted any right of exclusive use, nor does it allow them to appropriate the logo, either by registration or any other means.

The Agency will examine requests to use the EMA logo individually to determine whether they satisfy the above criteria. This is unlikely in a commercial context if the EMA logo is used in conjunction with a company's own logo, name or trade mark.

To request permission to use the EMA logo, send a question to EMA, stating:

• that you want to use the logo;
• in what type of publication you want to use the logo (e.g. commercial, non-commercial, educational, informational, print or web);
• the audience of the publication;
• any design-related specifications, such as the resolution, file format and dimensions.

Please note that EMA will pursue cases of abuse and fraudulent use of the logo.

Legacy documents

EMA will not rebrand the thousands of legacy documents published on the EMA website before 8 December 2009. They will continue to bear the former EMA logo.