EMA campaigns

Campaigns from the European Medicines Agency (EMA) highlight important public and animal health topics, helping people and professionals across Europe make informed decisions about medicines. These include awareness-raising initiatives, social media campaigns, and toolkits to support stakeholders in addressing priority issues.

Vaccine-preventable diseases

Key facts and figures on how vaccines help prevent diseases such as polio, measles, HPV and RSV. EMA also provides clear, accessible information addressing questions, concerns and misinformation about vaccine safety and effectiveness.

Last updated: April 2026

Side effects in animals: #VetMedSafetyDay

EMA and veterinary organisations have launched Veterinary Medicine Safety Day, an annual event on 8 April that promotes the reporting of suspected adverse events in animals. Campaign materials are available for download.

Last updated: April 2026

Keeping medicines safe

Plain-language information on how the safety of medicines is ensured in the EU. Learn how safety is assessed and continuously monitored to detect and manage concerns during development, approval and once medicines are on the market.

Last updated: November 2025

Medicine shortages: #ItTakesATeam

EMA partnered with consumer and healthcare professional organisations on the #ItTakesATeam campaign to highlight EU actions to prevent and manage medicine shortages.

Last updated: November 2025

Antimicrobial resistance

European Antibiotic Awareness Day (EAAD) takes place each year on 18 November. EMA publishes awareness-raising materials to highlight the growing global threat of antimicrobial resistance and support the prudent use of antibiotics.

Last updated: November 2025

GLP-1 medicines: #HealthNotHype

EMA partnered with content creators on the #HealthNotHype social media campaign to raise awareness about the safe and responsible use of GLP-1 receptor agonists and address misleading information.

Last updated: October 2025

Podcast: Inside EMA

In each episode, the podcast takes listeners behind the scenes at EMA. It introduces the scientists, regulators, and experts who work to ensure that medicines for people and animals in the EU are safe, effective, and high quality.

Check our podcasts

Our social media channels

We use a number of social media channels to share updates on our work on public and animal health and highlight the latest developments across our activities.

Check our social media channels