User behaviour data: Europa Analytics

The European Medicines Agency (EMA) uses Europa Analytics to monitor and evaluate this website. Europa Analytics uses cookies to collect anonymous data on user behavior. These data allow EMA to improve website functionality. Users can control their cookie preferences.
Corporate

Europa Analytics is the corporate service that monitors and evaluates the effectiveness and efficiency of the European Commission's websites.

It collects information on user behaviour and on the experience on this website. 

This website uses the information to improve its functionality while protecting personal data. 

For more information about cookies, see:

How EMA uses Europa Analytics

Europa Analytics relies on first-party cookies to collect data.

The European Commission retains full control of these data by storing them on its own servers. 

Europa Analytics protects personal data by:

  • de-identifying IP addresses;
  • storing only anonymised data.

Manage your preferences

Europa Analytics collects data on your browsing experience using cookies. 

This website uses both essential and non-essential cookies by default. You can manage your cookie preferences.

When you visit this website, a banner asks you to choose between accepting all cookies or only essential cookies.

  • If you accept only essential cookies, you stop Europa Analytics
  • If you accept all cookies, you enable Europa Analytics
  • If you do not make a selection and continue to browse, the website will enable all cookies

Choosing to accept only essential cookies does not affect your navigation experience on this website.

Europa Analytics cookies are subject to strict safeguards to ensure that your browsing experience is secure and private.

For more information, see:

You can decide to withdraw or give your consent to enable all cookies at any time.

To see your current status and manage your consent, you can use the box below. In this box, 'opting in' means accepting all cookies, and 'opting out' means accepting only essential cookies:

EMA data collection

EMA collects the following information about visitors via Europa Analytics :

  • IP address (de-identified)
  • Location (country, region, city, approximate latitude and longitude)
  • Date and time of the visit
  • Title of the page being viewed
  • URL of the page being viewed
  • URL of the page that was viewed prior to the current page
  • Screen resolution of the user's device
  • Time in the visitor's local time zone
  • Files clicked and downloaded
  • Links to another website that were clicked
  • Time of web page generation on server and time of download by visitor
  • Main language of the visitor's web browser being used
  • Browser version
  • Browser plugins
  • Operating system version
  • Device identifier
  • Language of the visited page
  • Campaign information
  • Site search information
  • Events

EMA uses this information to prepare aggregated, anonymous reports on visitor activity. 

To improve the accuracy of these reports, first-party cookies store the following information from this website:

  • Random unique visitor ID
  • Time of the first visit for the specific visitor
  • Time of the previous visit for the specific visitor
  • Number of visits for the specific visitor

Europa Analytics generates a persistent cookie with a random unique visitor ID that allows it to identify when a user returns to the website. This cookie expires after 13 months. At that point, Europa Analytics automatically removes it from the user's device. 

Europa Analytics also uses some session cookies.

For more information on cookie storage periods, see:

Access to information

This website makes Europa Analytics reports available to:

  • authorised European Commission staff dealing with Europa Analytics;
  • authorised EMA staff who analyse, develop and maintain this website;
  • duly authorised external contractors who analyse, develop and maintain this website.

They access the reports through the European Commission’s authentication service (EU Login).

IP de-identification

Europa Analytics uses an IP de-identification mechanism to automatically mask a portion of each visitor's IP address. This effectively makes it impossible to identify a particular visitor using their IP address.

For statistical purposes, Europa Analytics determines the city and country of origin using the full IP address. 

Europa Analytics then stores and aggregates the information before anonymising it.

Visitor logs

Europa Analytics automatically deletes visitor logs after thirteen months.

The European Commission stores anonymised and aggregated data for an indefinite period for analysis purposes.

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